You are here: » Home » Privacy Policy
As professional as the laundry systems
from BurnusHychem: The small print.

Privacy Policy

As the controller, we at BurnusHychem GmbH take protection of your personal data very seriously. We would therefore like to provide you with comprehensive information in this Privacy Policy to explain how we process and store personal data when you use our websites.


BurnusHychem GmbH
Rößlerstraße 94
64293 Darmstadt

Phone: +49 (0)6151 / 8 73-5
Fax: +49 (0)6151 / 8 73-800

Data Protection Officer

You can contact our Data Protection Officer by e-mail at:

or by regular mail at:

BurnusHychem GmbH
Datenschutzbeauftragter (Data Protection Officer)
Rößlerstraße 94
64293 Darmstadt

General information on data processing

We collect and use personal data from our users strictly only to the extent necessary for providing a functional website as well as our content and products/services. The collection and use of our users’ personal data generally only takes place with the user’s consent. An exception is made in cases where it is actually impossible to obtain prior consent and the processing of the data is permitted by statutory regulations.

Legal basis for the processing of your data:

  • In cases where we obtain consent from data subjects for processing operations on personal data, Art. 6(1) a of the EU General Data Protection Regulation (GDPR) serves as the basis.
  • When processing personal data necessary for the performance of a contract to which the data subject is party, Art. 6(1) b of the GDPR serves as the legal basis. This also applies to processing operations which are necessary to carry out steps prior to entering into a contract.
  • In cases where processing of personal data is necessary to comply with a legal obligation which our company is subject to, Art. 6(1) c of the GDPR serves as the legal basis.
  • In cases where vital interests of the data subject or another natural person make it necessary to process personal information, Art. 6(1) d of the GDPR serves as the legal basis.
  • If processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, and the interests, fundamental rights, and fundamental freedoms of the data subject do not override the interests of the former, Art. 6(1) f of the GDPR shall serve as the legal basis for the processing.

In particular, legitimate interests may include:

  • Replying to enquiries;
  • Carrying out direct marketing measures;
  • Provision of services and/or information intended for you;
  • The processing and transfer of personal data for internal and/or administrative purposes;
  • The operation and administration of our website;
  • The technical support of users;
  • Avoiding and detecting cases of fraud and crimes;
  • Protecting against non-payment by obtaining credit reports in the case of enquiries regarding deliveries and performance; and or
  • Ensuring network and data security, provided that these interests comply with the corresponding applicable laws and the rights and freedoms of the user;

Usage data/server log files

Each time our webpages are accessed, our systems automatically collect data and information from the computer system of the accessing computer.

In this case, the following types of data are collected: Browser type, version used, operating system of the user, internet service provider, IP address of the user, date and time accessed, websites from which the user’s system are directed to our website or which the user is directed to from our website.

The legal basis for the temporary storage of the data and the log files is Art.6(1) f of the GDPR with the aforementioned legitimate interests.

The temporary storage of the IP address by the system is necessary to make it possible for the website to be delivered to the user’s computer. For this purpose, the IP address of the user must remain saved for the duration of the session.

Storage in log files takes place to ensure the functionality of the website. Furthermore, we use the data to optimise the website and to ensure the safety of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. These purposes also justify our legitimate interests to perform data processing pursuant to Art. 6(1) f of the GDPR. The data will be deleted as soon as they are no longer necessary to fulfil the purpose of their collection. In the case of the collection of the data for the provision of the website, this is the case when the respective session is terminated. The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Furthermore, we reserve the right to review the files when concrete indications exist which point to a justified suspicion of unlawful use or a specific attack on the pages. In this case, it is within our legitimate interests to perform processing for the purposes of clarifying the issue and the criminal prosecution of such attacks and unlawful use.

Use of cookies

We use cookies. Cookies are text files which are stored in the internet browser and/or by the internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters which makes it possible to uniquely identify the browser when the website is accessed again in future. We use cookies to make our website more user-friendly. A number of elements of our website make it necessary to be able to identify the accessing browser even after switching to a different page. In this case, the following data is stored in the cookies and transmitted: Language settings, items in a shopping cart, login information etc.

Furthermore, on some of our websites, we also use cookies which make it possible to analyse the surfing behaviour of users. In this manner, search terms entered, the frequency of pages accessed, the use of website functions etc. are transmitted. The data on users collected in this fashion are pseudonymised via technical measures. Hence, it is no longer possible to reference the data to the accessing user. The data will not be stored with the user’s other personal data.
Legal basis for data processing via cookies: The legal basis for the processing of personal data via the use of cookies is Art. 6(1) f GDPR. The legal basis for the processing of personal data via the use of technically necessary cookies is Art. 6(1) f GDPR. The legal basis for the processing of personal data via the use of cookies for purposes of analysis, provided that the corresponding consent has been obtained from the user, is Art. 6(1) a GDPR.

The purpose of the use of technically necessary cookies is to simplify the use of websites for users. A number of the functions of our website cannot be offered without the use of cookies. For these functions, it is necessary for the browser to be recognised again even after switching to a different page. We require cookies for the provision of the shopping cart, applying language settings, remembering search terms etc. The use of the analysis cookies takes places with the purpose of improving the quality of our website and its content. Via the analysis cookies, we find out how the website is used, allowing us to constantly optimise our offerings. These purposes also justify our legitimate interests to perform data processing. When our website is accessed, the user is informed of the use of cookies for the purposes of analysis and his consent obtained for the processing of the personal data used in this context.

Reference to this privacy statement is also made in this context. Cookies are stored on the user’s computer and transmitted from it to our website. Hence, you as a user also have full control over the use of cookies. By modifying the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies which have already been saved can be deleted at any time. This can also take place in an automated fashion. If cookies are deactivated for our website, it may no longer be possible to use the full extent of all functions of the website. You can manage cookies from a number of US companies via the American website or the EU website

Website analytics and advertising

We use analytics tools to improve our web offering.

Google Analytics

Our websites also use Google Analytics, a web analytics service run by Google Inc. (“Google”). Google Analytics uses cookies, text files that are stored on your computer and enable analysis of how you use the website in question. The information on your use of this website generated by the cookie is usually transferred to and stored on a server operated by Google in the USA. However, if IP anonymization is activated on this website, your IP address will be truncated by Google beforehand within the member states of the European Union or in other countries that are party to the Agreement on the European Economic Area. The complete IP address is sent to a Google server in the USA and truncated there only in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services for the website operator relating to website and Internet use.

The IP address sent from your browser as part of Google Analytics is not combined by Google with other data.

The legal basis for processing personal data of users is Article 6(1) f GDPR. We use Google Analytics to analyze the use which is made of our websites and to improve them on a regular basis. We can use the statistics we obtain to improve our offering and make it more interesting for you as a user. These websites also use Google Analytics to analyze visitor flows across all devices on the basis of user IDs.

You can also prevent storage of the cookies by making the appropriate setting in your browser software; however, we point out that if you do so, you might not be able to use all the functions of the respective website in full. You can also prevent recording of the data relating to your use of the websites and generated by the cookie (including your IP address) and processing of this data by Google by downloading and installing the browser plug-in available under the following link: .

We use Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are only processed further in truncated form, which prevents them being linked to a particular individual. If data collected about you can be assigned to you, such a link is therefore excluded immediately and the personal data is erased without undue delay.
In exceptional cases in which personal data is transferred to the USA, Google is subject to the EU-US Privacy Shield: . The legal basis for using Google Analytics is Article 6(1) sentence 1 f GDPR.

Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Service: , overview of data protection: , and the Privacy Policy: .

DoubleClick by Google

We use the online marketing tool DoubleClick by Google on some pages. DoubleClick uses cookies to place ads of relevance to users, improve reports on campaigns’ performance, or to avoid users seeing the same ads several times. Google uses a cookie ID to record which ads are placed in which browser and so can prevent them being displayed multiple times. In addition, DoubleClick can record conversions relating to ad requests with the aid of cookie IDs. That is the case when, for example, a user sees a DoubleClick ad and later calls the advertiser’s website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

As a result of the marketing tool used, your browser automatically establishes a direct connection to the Google server. We have no influence over the scope and further use of the data collected by Google with this tool. As far as we are aware at present, integration of DoubleClick means that Google is notified that you have called the part of our Internet presence in question or have clicked on an ad from us. If you have registered with a Google service, Google can assign your visit to your account. Even if you have not registered with Google or are not logged in, the provider may be able to find out and store your IP address.

You can opt out from this tracking method in various ways:

a) By making the relevant setting in your browser software; in particular, suppressing cookies means you do not receive any advertising from third-party providers;

b) By deactivating cookies for conversion tracking by setting your browser so that cookies are blocked by the domain “ ” under the link . Please note that this setting is deleted if you delete your cookies;

c) By deactivating the interest-based ads of the providers who are part of the self-regulation campaign “About Ads” using the link . Please note that this setting is deleted if you delete your cookies;

d) By permanently deactivating advertising in your Firefox, Internet Explorer or Google Chrome browser under the link . We point out that you might then not be able to use all the functions of this offering in full.

The legal basis for processing of your data is Article 6(1) sentence 1 f GDPR. You can find more information on DoubleClick by Google at and , and on data protection at Google in general at . Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at . Google is subject to the EU-US Privacy Shield: .

Google Tag Manager

For reasons of transparency, we point out that we use Google Tag Manager. Google Tag Manager does not itself collect any personal data. Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that, among other things, help measure traffic and visitor behavior, record the impact of online advertising and social channels, set up remarketing and gear it to target groups, as well as test and optimize websites. If you have carried out deactivation at the domain or cookie level, that applies to all tracking tags implemented by Google Tag Manager. For more information on Google Tag Manager, please refer to: .

Contact form and e-mail contact

Our webpage contains a contact form which can be used for getting in touch electronically. If a user makes use of this option, the data entered into the input form will be transmitted to us and saved. This data comprises: Name, address, e-mail address, telephone number etc. At the time the message is sent, the following data will also be saved: The IP address, date, and time. For processing the data, your consent will be obtained as part of the sending procedure, and reference will be made to this privacy statement.       

Alternatively, you can also get in touch via the e-mail address provided. In this case, the personal data of the user transmitted with the e-mail will be saved. No disclosure of the data to third parties takes place in this context. The data will be used exclusively for processing the conversation.

The legal basis for the processing is:

  • For the processing of the data after the user registers for the newsletter, provided that the user has given consent, Art. 6(1) a GDPR.
  • For the processing of data which is transmitted as part of the sending of an e-mail, Art. 6(1) f GDPR with the aforementioned legitimate interests.
  • If the e-mail contact serves the purpose of entering into a contract, Art. 6(1) b of the GDPR serves as the additional legal basis for the processing.

For us, the processing of the personal data from the input form is exclusively for processing the establishment of contact. In the case of the establishment of contact via e-mail, this also includes the required legitimate interest in the processing of the data. The other personal data processed during the sending procedure serve to prevent the abuse of the contact form and to ensure the security of our information technology systems.

The data will be deleted as soon as they are no longer necessary to fulfil the purpose of their collection. For the personal data from the input fields of the contact form and data that have been transmitted via e-mail, this is the case when the respective conversation with the user has terminated. The conversation is terminated when circumstances allow one to surmise that the respective issue has been conclusively resolved. The additional personal data collected during the sending procedure will be deleted no later than after a deadline of seven days.

The user has the option of revoking his consent for the processing of the personal data at any time. If the user establishes contact with us via e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

Disclosure of data

When you provide us with personal data, it is only disclosed to third parties to the extent necessary for the performance of the contractual relationship or other legal grounds legitimise this disclosure.

However, we provide certain services with the assistance of service providers. We have carefully selected these service providers and taken corresponding measures to protect your personal data.

Retention periods

The personal data of the data subjects are deleted or rendered unavailable as soon as the purpose of storage no longer applies. Furthermore, storage may also take place when this is provided for via European or national legislation in Union regulations, laws, or other provisions which the controller is subject to. The data is also rendered unavailable or deleted when a prescribed storage duration mandated by the specified standards expires, unless there exists a necessity for the continued storage of the data for the conclusion of a contract or the fulfilment of a contract.

Information on your rights

You have the right:

  • to obtain from us confirmation as to whether or not personal data concerning you is being processed; where that is the case, you have the right to access the personal data and the information specified in Article 15 GDPR. 
  • to demand surrender of the data concerning you, subject to the restrictions defined in Article 20 GDPR, in a commonly used, electronic and machine-readable format. That also includes transmission of the data (where possible) to another controller directly named by you. 
  • to demand that we rectify your data, if it is incorrect, inaccurate and/or incomplete. Rectification also includes completion of incomplete data by means of supplementary statements or notification. 
  • to demand that we erase personal data concerning you without undue delay if one of the grounds specified in Article 17 GDPR applies. Unfortunately, we are not allowed to erase data which is subject to a statutory retention period. If you no longer want us to contact you by newsletter or another means, we store your related contact data in a blacklist. 
  • to withdraw any consent you have given with effect for the future, without suffering any disadvantages as a result. 
  • to demand that we restrict processing if one of the requirements defined in Article 18 GDPR is met. 
  • to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you. We will no longer process the personal data unless we demonstrate compelling legitimate grounds which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims (Article 21 GDPR). 
  • without prejudice to any other administrative or judicial remedy, and if you consider that processing of personal data concerning you infringes the GDPR, to lodge a complaint with 
  • our Data Protection Officer ( or by regular mail (see the Imprint) 
  • a supervisory authority in the Member State of your habitual residence, your place of work or place of the alleged infringement. The supervisory authority responsible for us is: The Hesse Data Protection Commissioner 

If you have questions or comments about data protection (such as obtaining information on and updating of your personal data), please do not hesitate to contact us (using the subject line “Data protection”) at the e-mail address or by regular mail (see the Imprint).